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	<title>The Droik Blog</title>
	<link>http://www.droik.com/blog</link>
	<description>The Droik Blog</description>
	<lastBuildDate>Thu, 15 Apr 2010 15:04:22 +0000</lastBuildDate>
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	<item>
		<title>Book Review: Web Analytics 2.0</title>
		<description>Web Analytics 2.0 is not a sequel to Kaushik's first book Web Analytics: An Hour a Day.
The latter  was a hard core offering that covered all aspects of the subject.
2.0 is a more general book that covers a wide range of topics related to and around Web Analytics.
The coverage of ...</description>
		<link>http://www.droik.com/blog/?p=226</link>
			</item>
	<item>
		<title>New On Droik</title>
		<description>New features on droik? Lots. Here goes.

1. Mouseover displays the posting details

On mouseover of the posting on the listing page, you can now see the complete posting detail.

This way, as a user, you do not need to click on and open every posting. You can mousover all the listings on ...</description>
		<link>http://www.droik.com/blog/?p=207</link>
			</item>
	<item>
		<title>More on Web Analytics</title>
		<description>If you have Google Analytics tags installed on your website and need to see if the tags have been installed fine you can check using the tool SiteScan at www.SiteScanGA.com. You can sign up to have the tool crawl your site and check for implementation errors. Examples of errors could ...</description>
		<link>http://www.droik.com/blog/?p=208</link>
			</item>
	<item>
		<title>Report Droik.com Issues</title>
		<description>Hey,

Yes well it happens at times, things break.

However, thanks to wonderful Droikers like yourself, we learn about the issue and get our tech guys to fix it.

Please be as detailed as you can while mentioning the problem. Email us at feedback at droik dot com

Thanks,

The Droik Team.

&#60;-- Back to the ...</description>
		<link>http://www.droik.com/blog/?p=195</link>
			</item>
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		<title>How to set up Goals in Google Analytics?</title>
		<description>Goal Conversion is the action you expect a visitor to take during a visit.
The path the visitor takes to reach this goal is called the funnel.

Here's a step by step guide to how you can set a goal using Google Analytics.
Google Analytics allows you to set 4 goals per profile.
If ...</description>
		<link>http://www.droik.com/blog/?p=182</link>
			</item>
	<item>
		<title>Books to be read by Web Marketers</title>
		<description>Here's a list of must have books, if you are a Web Marketer.

All books by Subject. Price as on Amazon on Jan 3, 2009.

1. Analytics:

Advanced Web Metrics with Google Analytics By: Brian Clifton $26.39

Web Analytics: An Hour a Day By: Avinash Kaushik (Author) $19.79

2. Landing Page Optimization/Testing/Usability

Always Be Testing: The ...</description>
		<link>http://www.droik.com/blog/?p=180</link>
			</item>
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		<title>Book Review: Advanced Web Metrics with Google Analytics &#8211; Brian Clifton</title>
		<description>I’ve used WebTrends for some time. Used a very early version of Urchin circa 2005. Started with Google Analytics in 2008. Google Analytics has come a long way since Urchin. WebTrends is definitely more potent with a lot more features. But well .. you’re paying for it. Google Analytics is ...</description>
		<link>http://www.droik.com/blog/?p=172</link>
			</item>
	<item>
		<title>Book Review &#8211; Always Be Testing: The Complete Guide to Google Website Optimizer</title>
		<description>Always Be Testing: The Complete Guide to Google Website Optimizer (Paperback)
by Bryan Eisenberg , John Quarto-vonTivadar

Bryan Eisenberg details every aspect of the webpage that can be tested. There is a chapter by chapter .. blow by blow account of what can be tested. All the chapters mention additional online resources, ...</description>
		<link>http://www.droik.com/blog/?p=145</link>
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