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The Droik Team.

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Goal Conversion is the action you expect a visitor to take during a visit.
The path the visitor takes to reach this goal is called the funnel.

Here’s a step by step guide to how you can set a goal using Google Analytics.
Google Analytics allows you to set 4 goals per profile.
If you have more goals to set, set up a different profile and set the additional goals in that profile. (more…)

Here’s a list of must have books, if you are a Web Marketer.

All books by Subject. Price as on Amazon on Jan 3, 2009.

1. Analytics:

Advanced Web Metrics with Google Analytics By: Brian Clifton $26.39

Web Analytics: An Hour a Day By: Avinash Kaushik (Author) $19.79 (more…)

I’ve used WebTrends for some time. Used a very early version of Urchin circa 2005. Started with Google Analytics in 2008. Google Analytics has come a long way since Urchin. WebTrends is definitely more potent with a lot more features. But well .. you’re paying for it. Google Analytics is free. The only shortfall is that it retains data for the last 25 months, so if you want to compare with the last 4-5 years, that will be difficult. You could pull out data to your local system and workaround this or use Urchin which has a more diluted reporting capability. (more…)

Always Be Testing: The Complete Guide to Google Website Optimizer (Paperback)
by Bryan Eisenberg , John Quarto-vonTivadar

Bryan Eisenberg details every aspect of the webpage that can be tested. There is a chapter by chapter .. blow by blow account of what can be tested. All the chapters mention additional online resources, you can get more detail from. (more…)